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A look back on the biggest shopping event of 2022 featuring data visualizations and five merchant success stories.
BFCM 2022 was one for the books.
Consumers spent a record-breaking $35.3 billion over the 5-day period, according to Adobe Analytics . On Cyber Monday alone, sales hit a record $11.3 billion, a 5.3% jump from last year.
Record-breaking numbers were pumping through the Rebuy platform as well . We’re absolutely thrilled to see that so many merchants used our platform to unlock new ways of engaging their customers during BFCM.
You'll see a few of the highlights and merchant success stories from the big weekend below. View them as a snapshot of the potential for intelligent data-driven shopping experiences to increase your AOV, boost your bottom line, and give your customers the personalization they’ve come to expect .
We know that running a holiday shopping experience is no easy feat, and we’d like to congratulate our merchants, our partners, and our team who worked tirelessly to make this BFCM a success.
With that, let's look back on the biggest shopping event of 2022.
Cheers!
The Rebuy Team
A handful of brands stood out for their stellar results, strategic merchandising , and use of growth tools like gift-with-purchase (GWP) , Switch-to-Subscription , Tiered Progress Bar , and Smart Cart™ .
Going Mach 2 with its hair on fire, Aviator Nation tested the limits over Cyber Weekend. The team equipped their shop with personalized cross-sells in the cart and at checkout, then set the dials to Rebuy's default AI recommendations. It was smooth sailing from there for the retro lifestyle brand. Congratulations, mavericks! 😎
Who spiked the BFCM with more sales? Au Vodka poured it on over the big weekend with Smart Cart™, dynamic bundles, and personalized cross-sells on the PDP and at checkout. We'll drink to that. Cheers to the team at Au Vodka for a swanky Cyber Weekend.🍸
For the Mugsy Jeans team, the biggest shopping weekend of the year was just as comfortable as their high-tech denim jeans. They strolled through BFCM with a comfy AOV boost thanks to their intelligent shopping cart, personalized product recommendations, and gift-with-purchase (GWP) strategy. Lookin' good, Mugsy. 👀
You know what puts a smile on our faces? Seeing oral care brand SNOW sparkle on Cyber Weekend using Smart Cart™, the new Tiered Progress Bar, gift-with-purchase, and switch-to-subscription tools. 👏 Congratulations to the team at SNOW for a successful BFCM. Say cheese. 📸
Solawave came out of Cyber Weekend looking fresh-faced and revived! The skin care brand generated their stunning results with the Rebuy Smart Cart™ equipped with hyper-relevant in-cart cross-sells. Bravo to the team at Solawave for a successful BFCM. 🥳👏
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